Vertical Marketing Manager - Institutions at LayerZero Labs

<h1><strong>LayerZero</strong></h1> <p><em><strong>The Future is Omnichain.</strong></em></p> <p> </p> <h1><strong>ABOUT THE ROLE</strong></h1> <p>LayerZero builds infrastructure so any asset, application, or company can use crypto rails at internet scale. We’re reinventing how value moves online by solving for interoperability amongst blockchains – a problem we believe the world will value in trillions.</p> <p>We’re looking for a Vertical Marketing Manager – Institutions to create the content and campaigns that help banks, asset managers, fintechs, and other enterprise audiences understand and adopt crypto. You’ll produce the materials that make it into boardrooms, get forwarded to decision-makers, and shape not just how institutions think about tokenization, digital assets, and blockchain integration, but how they implement it. </p> <p>This is a content-driven role with a clear goal: find the right institutional audiences, care what matters to them, and deliver targeted campaigns and events that lead to action. You’ll work closely with Business Development and Investor Relations to refine messaging through real sales conversations, create assets for every stage of the funnel, and influence legacy institutions to tokenize the right way.</p> <h1><strong>WHAT YOU’LL DO</strong></h1> <ul> <li style="font-weight: 400;"> <p><strong>Produce Best-in-Class Institutional Content</strong></p> <ul> <li>Develop and deliver case studies, research reports, explainer decks, solution briefs, whitepapers, and sales enablement materials tailored for banks, asset managers, fintechs, and other institutional stakeholders. This content should be the type of material that gets forwarded around by your friends still in tradfi.</li> <li>Distill complex technical capabilities into language that resonates with more risk-conscious, ROI-focused decision makers.</li> </ul> <p><strong>Be the voice of institutional audiences</strong></p> <ul> <li>Plan and execute targeted marketing initiatives,  from thought leadership series to data-driven reports that showcase how financial institutional are (or should) think about tokenization, managing digital assets, and incorporating crypto rails into their businesses.</li> </ul> <ul> <li>Work with BD and IR teams to ensure they have the right assets for every stage of the sales cycle. This role should be responsible for trying out content, developing an opinion about what is landing, helping the BD team test it in a sales funnel, and using those insights to reinforce success in the market.</li> <li>Plan and support LayerZero’s participation in key events, roundtables, and forums that drive institutional co