Sr Brand Designer - Krak at Kraken

<h1><strong>Building the Future of Open Finance</strong><br /></h1><p style="min-height:1.5em">Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.</p><p style="min-height:1.5em"><br />Before you apply, we encourage you to explore our <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.kraken.com/culture"><u>culture page</u></a> to understand what drives us and how we work.</p><p style="min-height:1.5em"></p><h2><strong>The team</strong></h2><p style="min-height:1.5em">Krak brings the Kraken mission into everyday life as a money app that empowers people to earn, send, and spend instantaneously, with ease. Offering competitive yield on balances, transfers to 160+ countries, and instant payments to friends and family.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em">This role sits at the centre of that. You're the standard-setter and creative spark, the person behind the brand, the marketing assets and the campaigns that define what Krak looks and feels like, pushing the craft and consistency of every piece higher.</p><h2></h2><p style="min-height:1.5em"></p><h2><strong>The opportunity</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Lead brand refreshes and evolution for Krak, owning our visual identity, art direction, and design standards end to end.</p></li><li><p style="min-height:1.5em">Make sure Krak looks and feels like Krak everywhere. The website, product launches, product marketing, lifecycle (email, CRM), paid acquisition, organic social, app store assets, and events.</p></li><li><p style="min-height:1.5em">Bring 3D proficiency to the table, modeling our card product and other key visuals as part of the brand's look.</p></li><li><p style="min-height:1.5em">Build motion systems and animations that give Krak's brand a sense of movement and life, from simple systems to more advanced work.</p></li><li><p style="min-height:1.5em">Use AI tools for rapid concepting and production, and partner with video or advanced animation creators when a project calls for more depth.</p></li><li><p style="min-height:1.5em">Develop and grow Krak's illustration style, producing original work for product and marketing while building a reusable library so teams aren't starting from scratch.</p></li><li><p style="min-height:1.5em">Build scalable design systems. Figma component libraries, marketing templates, and localization-ready layouts that let any team produce on-brand work quickly.</p></li><li><p style="min-height:1.5em">Create variable and auto-generated asset systems, plus modular campaign kits, so we can launch more often, in more markets, without more manual effort.</p></li><li><p style="min-height:1.5em">Design creative automation workflows, progra