Sr Brand Designer - Brand Foundations at Kraken

<h1><strong>Building the Future of Open Finance</strong><br /></h1><p style="min-height:1.5em">Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.</p><p style="min-height:1.5em"><br />Before you apply, we encourage you to explore our <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.kraken.com/culture"><u>culture page</u></a> to understand what drives us and how we work.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><h2><strong>The team</strong></h2><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em">Payward is building the financial infrastructure on cryptorails that enables people to own the power of their money. Millions of people across 100+ countries encounter that mission through our brands including Kraken, Krak, NinjaTrader, Breakout and many more.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em">The Brand Foundations team makes all of it coherent: the brand guidelines, brand architecture, AI-native brand ops, templates, assets, and systems that every product pod draws from.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em">This role sits at the center of that. You're the standard-setter. The person who makes it easier for every pod to ship great brand work by giving them better tools, clearer guidance, and a higher bar to aim for.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><h2><strong>The opportunity</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own and evolve the core brand system: brand guidelines, component libraries, templates, and asset libraries that product pods rely on every day.</p></li><li><p style="min-height:1.5em">Raise brand quality across pods. Not by policing, but by showing the way. You build the resources and create the conditions for others to do their best brand work.</p></li><li><p style="min-height:1.5em">Develop and maintain visual identity standards across Payward's portfolio of brands, keeping them coherent as products grow and evolve.</p></li><li><p style="min-height:1.5em">Define and document how our brand should behave across emerging surfaces, AI generated outputs, motion and new product categories. Before ambiguity becomes inconsistency.</p></li><li><p style="min-height:1.5em">Collaborate with pod designers, marketers, and product partners to understand where the system is breaking down and fix it at the root, not the symptom.</p></li><li><p style="min-height:1.5em">Translate complex concepts i.e. crypto rails, onchain finance, institutional trading; into clear, usable brand guidance that non-brand specialists can apply with confide