Social Media Manager at SwapRail

We're looking for a creative and strategic Social Media Manager to own and grow our brand presence across LinkedIn and X (Twitter) . You'll be the voice of the company online—crafting compelling content, growing our audience, and building an engaged community within the fast-moving Web3 space. This role is ideal for someone who lives and breathes social media, understands what makes content resonate on each platform, and knows how to turn followers into a real community. You'll work closely with founders and cross-functional teams to shape how the world sees us. Responsibilities Own the end-to-end social media strategy and execution across LinkedIn and X (Twitter) Plan, write, schedule, and publish engaging content tailored to each platform's tone and audience (posts, threads, announcements, visuals) Develop and maintain a content calendar aligned with product launches, campaigns, and company milestones Write clear, compelling, on-brand copy—from punchy X threads to thought-leadership LinkedIn posts Grow followers, engagement, and brand awareness through consistent, high-quality content Actively engage with the community—responding to comments, DMs, and mentions, and building genuine relationships Support and ghostwrite thought-leadership content for founders and leadership Monitor trends, conversations, and narratives in Web3, crypto, and tech, and jump on relevant moments quickly Track performance metrics, report on KPIs, and continuously optimize based on data Collaborate with design (and coordinate visual assets) to ensure a polished, cohesive brand presence Help build and refine our social media playbook, workflows, and processes as the company grows Requirements 2+ years of experience managing social media accounts, with hands-on ownership of LinkedIn and X (Twitter) Proven track record of growing accounts and driving engagement (please share examples or handles) Excellent English writing skills—able to adapt voice and tone across platforms Strong understanding of what performs on each platform, including formats, timing, and algorithm dynamics Data-driven mindset with comfort reading analytics and turning insights into action Strong attention to detail and a sharp editorial eye Comfortable working in a fast-paced startup environment Ability to work independently in a fully remote team Based in APAC time zones Language Requirements Native or near-native English writing ability ( required )—especially strong at crafting engaging, natural, culturally-aware copy for international audiences Working proficiency in Chinese (Mandarin) is a plus for internal team coordination Nice to Have Experience working with Web3, Blockchain, Crypto, or FinTech companies An existing understanding of and network within the Web3/crypto community Familiarity with social media and scheduling tools such as: Typefully / Hypefury Buffer / Hootsuite LinkedIn native tools Basic design skills or familiarity with tools like Canva or Figma Experience creating short-form vi