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Job Description
About Injective Injective is trailblazing a new era of Web3-enabled finance. As a Layer‑1 blockchain built exclusively for financial applications, Injective is one of the industry’s fastest‑growing ecosystems. Today, Injective powers custom tokenized assets, on‑chain markets, and groundbreaking DeFi applications, all designed for speed, interoperability, and real‑world utility. About the role As a Social Media and Influencer Marketing Manager at Injective you will be part of our Marketing team working cross-functionally to lead communications efforts and own Injective’s Social Media strategy to accelerate growth and engagement across global markets. Responsibilities: Develop Injective’s social media and content strategy in collaboration with our marketing team and coordinating with design, product, engineering, business and operations. Perform user research and translate insights into positioning and messaging, user education initiatives, and creative assets. Plan, execute, and iterate multi-channel marketing campaigns with an experimental and analytical approach, using data to continuously optimize performance. Generate, edit, publish, and share engaging daily and weekly content across multiple platforms that educates users and amplifies Injective’s brand and ecosystem. Partner with Injective’s community, external writers, content producers and community moderators to deliver high-quality content creation that will include, but is not limited to, blogs, email newsletters, and how to videos. Build and maintain strong relationships with key crypto, tech, and finance influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community. Track, analyze and report on web traffic, social growth, engagement, and KOL campaigns. Act as an ambassador and educator for the Injective community, managing community and community moderators. Manage social media and KOL budgets. Who you are: 3+ years of experience in social media, product, or marketing roles in a crypto startup (ideally with a background in layer 1 blockchains). Proven track record owning social media or marketing strategies end-to-end: from research and positioning to content, campaigns, and reporting. Possess a strong, proven interest in the crypto and RWA space with deep understanding of social media trends, platform best practices, and digital culture. Strong ability to translate complex, technical concepts into clear, compelling narratives for different audiences. Experience writing both native social content and institutional materials. Expertise in developing social marketing strategies that are native to each channel and that can deliver tangible results. Hands-on experience in content management across multiple platforms including X, Discord, Telegram and LinkedIn. Proven success in influencer marketing or KOL management in Web3/crypto, effectively leveraging KOLs to drive marketing results. Strong existing network of Web3 KOLs with demonst