Senior Product Marketing Specialist - Crypto & Advanced Trading at Bitpanda answer
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Job Description
<div class="content-intro"><h4><strong>Who we are&nbsp;</strong></h4>
<p>We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.</p>
<p>&nbsp;</p>
<p>Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!</p>
<p>&nbsp;</p></div><h4><strong>Your mission</strong></h4>
<p>As Senior Product Marketing Specialist for Bitpanda’s Crypto &amp; Advanced Trading products, you will be responsible for driving their positioning, adoption, and engagement across Bitpanda's core crypto and advanced trading offerings. You’ll work at the intersection of Product, Marketing, and the Commercial teams to design go-to-market strategies and compelling narratives that resonate with our users. A natural product manager for marketing initiatives, you combine strategic vision with ownership of the roadmap, clear prioritisation, and hands-on delivery. You’ll translate product value into impactful campaigns, shape messaging across channels, and collaborate cross-functionally to ensure that launches and ongoing initiatives are both seamless and measurable.</p>
<h4><strong>What you’ll do</strong></h4>
<ul>
<li><strong>Strategy &amp; Positioning:</strong> Own and execute the comprehensive product marketing strategy and unique value positioning for Bitpanda’s full crypto and advanced trading product suite.</li>
<li><strong>Track and analyse funnel health and user behaviour</strong> across crypto investor segments, developing strategies to boost acquisition, activity, and retention.</li>
<li><strong>Collaborate cross-functionally </strong>with Product, Marketing, Customer Support, and Commercial teams to deliver impactful go-to-market initiatives — from new product launches to ongoing campaigns and customer engagement programs.</li>
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