Senior Product Marketing Manager, National Security at TRM Labs answer
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Job Description
<h2>Build a Safer World.</h2><p style="min-height:1.5em">TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure.</p><p style="min-height:1.5em">TRM Labs is building the global standard for investigations.</p><p style="min-height:1.5em">We're looking for a Product Marketing Manager who understands that this role is not content production. It's market ownership. Your job is to make TRM the obvious choice for a specific set of buyers. You work closely with a Product Manager and Sales — the PM builds, Sales opens doors, and you make sure buyers arrive already convinced. AI handles the execution. You handle the judgment.</p><p style="min-height:1.5em">Product marketers at TRM make the category feel like TRM's home turf before a buyer ever talks to anyone.</p><p style="min-height:1.5em"></p><h2>What you'll own</h2><p style="min-height:1.5em">You'll own the market position for TRM's AI-native investigation platform across national security, and government intelligence teams. Your buyers are investigators and analysts running complex, high-stakes cases where the quality of their tooling directly determines outcomes. Your job is to make TRM the platform they can't imagine working without. That means deep fluency with how government investigations actually run, positioning that speaks to the specific workflow pressures these buyers face, and ownership of the moments where TRM cements its position as the standard.</p><p style="min-height:1.5em"></p><h2>How you'll work</h2><p style="min-height:1.5em"><strong>Deep diving:</strong> You know the product at the level where you can demo it as well as anyone in the company. You know where the real value sits and where it breaks down. You're in deal reviews and customer conversations often enough to know what lands, and you can hold a real conversation with both engineering and buyers.</p><p style="min-height:1.5em"><strong>Positioning:</strong> You find the wedge: the framing where a prospect chooses TRM every time and asking about the competition sounds like the wrong question. You build the architecture everything hangs from: the claims, the proof, the hierarchy, the words TRM owns. Tight enough that a new hire and a ten-year veteran say the same true thing.</p><p style="min-height:1.5em"><strong>Incepting:</strong> The story only works if the company believes it first. You get Sales carrying the message without you in the room, engineers who can explain why what they're building matters, and execs who open deals with the same frame you set. You don't mandate alignment. You create it by making the story so clear and compelling that people want to tell it.</p><p style="min-height:1.5em"><strong>Owning the moment:</strong>