Senior Marketing Manager at Guild.xyz

<div class="content-intro"><p>To thrive as a company and meet our impact goals, we must cultivate a culture of high-performance. You can read about our culture principles <a href="https://guild.com/careers" target="_blank">here</a>.</p> <p>We know managers are often the single-largest driver of employee satisfaction and growth, and our talent is our biggest asset. Because of that, we’ve identified consistent expectations for all of <a href="https://guild.com/careers/people-manager-expectations">Guild’s people managers</a> — helping you know what to expect from your experience here.</p> <p>If you are an Internal Candidate, please apply via our <a href="../../internal_job_board">Internal Job Board</a>. </p> <p>----</p></div><p class="p1"><strong>*Please note this hybrid role is based in our Denver, CO office. Through our Denver Density program, you'll be on site three days a week with fellow Denver locals as we aim to foster collaboration and connection. Relocation assistance is available for qualified candidates interested in moving to Denver.*</strong></p> <p>We are seeking a strategic, data-driven, and creative <strong>Senior Marketing Manager - Guild Academy </strong>to lead high-impact marketing initiatives that drive brand awareness, customer acquisition, engagement, and revenue growth for Guild’s<a href="https://guild.com/guild-academy"> Academy</a> product; B2B marketing to a Senior HR or L&D Enterprise buyer. This role will own key marketing programs end-to-end — from strategy and planning through execution and performance optimization — and partner cross-functionally to deliver measurable business outcomes.</p> <p>The ideal candidate blends strong business acumen with hands-on execution, thrives in fast-paced environments, and has experience influencing senior stakeholders across functions.</p> <p><strong>Key Responsibilities:</strong></p> <p><strong>Strategy & Planning</strong></p> <ul> <li>Translate product business requirements into marketing goals - with an emphasis on pipeline creation - in partnership with Marketing Operations, Product Marketing and channel teams (events, digital, social, etc.)</li> <li>Drive optimization recommendations and build performance mindset across the collective teams </li> </ul> <p><strong>Campaign & Program Leadership</strong></p> <ul> <li>Serve as ‘marketing quarterback’ with functional disciplines (thought leadership, content, events, etc.) to execute and optimize campaign and programs</li> <li>Partner with Operations team to prioritize metrics and drive performance outcomes&l