Senior Marketing Manager, ABM at Figure Technologies

Company: Figure Technologies

Location: Remote

Type: Full-time

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Job Description

<p><strong>About Figure</strong></p> <p>Figure Technology Solutions, Inc. (Nasdaq: FIGR; OPEN: FGRS) is the leading blockchain-native capital marketplace for the origination, funding, sale and trading of tokenized assets. More than 480 partners use its loan origination system and capital marketplace. Collectively, Figure and its partners have originated over $30 billion of loans to date, among other products. The fastest growing components are Figure Connect, its credit marketplace, and Democratized Prime, Figure’s on-chain lend-borrow marketplace. Figure’s ecosystem also includes DART (Digital Asset Registry Technology) for asset custody and lien perfection, and $YLDS, a yield-bearing stablecoin registered with the SEC as a security under the Securities Act of 1933.<br><br>Figure is the market leader in real-world asset (RWA) tokenization. The company has received triple-A ratings from S&P and Moody’s on multiple loan securitizations, the first of its kind for blockchain finance.<br><br>We’re proud to be recognized as one of <u><a href="https://www.forbes.com/lists/fintech50/" target="_blank">Forbes’ Top 50 Fintech Companies</a></u> and <u><a href="https://www.cnbc.com/worlds-top-fintech-companies-2026/" target="_blank">CNBC’s World’s Top Fintech Companies</a></u>.</p> <p><strong>About the Role</strong> </p> <p>We are looking for a dynamic, driven B2B marketing professional to own our Account-Based Marketing (ABM) and cold outbound initiatives. In this role, you will act as the bridge between marketing (content, events), partnerships and sales, driving the pipeline for our key segments: Independent Mortgage Banks / Servicers, Wholesale Brokers, SMBs, Home Improvement, Banks, and Credit Unions.</p> <p>You are an "outbound hacker" at heart, but one who knows how to build scalable systems, and coordinate with sales . You won't be executing every channel yourself; instead, you will bring the data together, target the accounts, define the messaging, and hand those systems off to our strong channel marketing team to deploy. Above all, you are obsessed with defining and measuring success: Sales Qualified Leads (SQLs), meetings booked, and pipeline generated.</p> <p><strong>What You’ll Do</strong></p> <ul> <li>Build and manage the entire cold email engine. Take a hands-on approach to grading, tiering, and contact-mapping our core target segments. Identify key behavioral trigger points to launch highly impactful, "always-on" automated journeys.</li> <li>Tie everything together. You are ultimately responsible for defining what success looks like and tracking cross-channel performance to prove direct impact on meetings booked, SQLs, and pipeline generated. You will build repor

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