Senior Manager, Value-Led Lifecycle Communications at MoneyLion

Gen Digital protects hundreds of millions of people online. Turning that reach into deep, lasting, and commercially successful customer relationships is one of our most important opportunities—and we are approaching it in a fundamentally different way. We are moving from high-volume, campaign-driven execution to a model in which every lifecycle interaction is purposeful, personalized, and increasingly AI-orchestrated. This transformation goes beyond lifecycle messaging. It uses AI to improve efficiency, reshape how teams work, support the migration of customers across our portfolio of brands, and strengthen the value proposition behind every offer. As Senior Manager, Value-Led Lifecycle Communications, you will own a commercially significant orchestration within our membership portfolio. Your strategy, judgment, and execution will have a direct and measurable impact on revenue, operational efficiency, customer experience, engagement, and retention. We operate through cross-functional squads rather than large, dedicated teams. Each orchestration leader provides the commercial vision and accountability, while squads comprising Product, Data Science, MarTech, Finance, and other functions provide the execution capability. This model requires strong leadership without relying on hierarchy: you will set direction, align diverse partners, create accountability, and drive outcomes. This is an opportunity for a proven lifecycle and monetization leader who has driven AI-led transformation, understands what excellent customer experience looks like, and has the commercial judgment to deliver sustainable growth at scale. What You’ll Own You will own loyalty and retention communications across the customer lifecycle, building value-led messaging that increases engagement, deepens loyalty, and clearly demonstrates the value of our products at every important customer moment. Your responsibilities will include: Defining the strategy, content, channels, delivery roadmap, and quality standards for value-led lifecycle communications. Building engagement and advocacy programs that encourage customers to remain active and recommend our products. Improving customer engagement and retention through relevant, personalized, and insight-led communications. Establishing a clear performance narrative across key metrics, including active opt-out, engagement, churn, retention, and Paid NPS. Raising the standard for value-led communication across the broader lifecycle organization—not only within your own programs. What You’ll Do Own your segment end to end, including commercial targets, program logic, performance narrative, priorities, and key decisions. Define what value-led communication means across the lifecycle: which moments matter most, what content builds trust, and what good looks like. Design lifecycle journeys and monetization programs grounded in genuine customer value and a strong customer experience. Lead the shift from manual campaign execution to intelligent,