Senior Director, Brand and Growth New Initiatives at MoneyLion answer
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Job Description
<h3><strong>About Gen:</strong></h3><p style="min-height:1.5em">Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.</p><p style="min-height:1.5em">Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.</p><p style="min-height:1.5em">When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.</p><p style="min-height:1.5em">At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.</p><p style="min-height:1.5em">If this sounds like you, we’d love you to be part of Gen.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Role Overview</strong></p><p style="min-height:1.5em">This role is responsible for what's next. You take on the strategic, often ambiguous work that expands Norton beyond its current state: major new product launches, new category or geography entry, white space opportunity development, brand transformation, and big campaigns that require both creative vision and commercial discipline.</p><p style="min-height:1.5em">You are a big thinker and a challenger. You can spot where Norton should go, model why it makes sense, build the case to get there, and pitch it convincingly to leadership. You work at the intersection of brand strategy, integrated marketing, and business thinking: identifying opportunities, doing the analysis, and driving the cross-functional work to bring them to market.</p><p style="min-height:1.5em">Success means Norton's next chapter is built with ambition and financial discipline, new businesses are launched well, the brand gets stronger over time, and leadership always has the insight and storytelling they need to make bold decisions.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>What You'll Do:</strong></p><p style="min-height:1.5em"><em>Identifying Opportunities and Building the Case</em></p><p style="min-height:1.5em">• Identify, size, and prioritize new opportunities, including new categories, geographies, audience