Senior Brand Designer at Uniswap Labs answer
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Job Description
<p style="min-height:1.5em">Uniswap Labs is a core contributor to the Uniswap Protocol, the world’s largest DEX, with over $4 trillion in volume across 17 chains. It builds products that help millions access the protocol, including the Uniswap Web App, Wallet, and Trading API. Uniswap Labs is also the primary technical provider for Unichain, a DeFi-native Ethereum Layer 2 built to be the home for liquidity across chains.</p><p style="min-height:1.5em">When you join Uniswap Labs, you become part of a team that's reshaping the way value flows on the internet.</p><p style="min-height:1.5em">We're looking for an enthusiastic, self-motivated designer to help us show and tell the story for the next generation of financial products. You'll be joining a small, close-knit design team known for delivering creative strategies and outputs that strengthen the brand, deliver powerful messages, and drive business impact in a fast-moving industry. We continuously evolve the brand to remain one of the most trusted, recognized, and influential brands that people love.</p><p style="min-height:1.5em">We are headquartered in SoHo in New York City. This role is NYC-based and will require in-person collaboration.</p><h2>Responsibilities:</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Act as a strategic brand design lead, collaborating with cross-functional peers to generate ideas, content, and create effective design solutions</p></li><li><p style="min-height:1.5em">Independently lead medium to large projects end-to-end, including social campaigns, brand systems, microsites, physical buildouts, and presentations</p></li><li><p style="min-height:1.5em">Define and communicate creative strategy and direction — for yourself and other designers — to produce high-quality, compelling work that translates complex ideas into clear, innovative designs</p></li><li><p style="min-height:1.5em">Develop and maintain a visual language cohesive with the Uniswap brand</p></li><li><p style="min-height:1.5em">Drive the design team to become AI-native, integrating GenAI tools into workflows to enhance efficiency and creativity</p></li><li><p style="min-height:1.5em">Engage in design reviews, offering and receiving constructive feedback</p></li><li><p style="min-height:1.5em">Design with a focus on both brand and business outcomes, solving ambiguous and complex challenges in creative and effective ways</p></li><li><p style="min-height:1.5em">Serve as a design mentor and subject matter expert across the organization</p></li><li><p style="min-height:1.5em">Lead the recruitment and onboarding of contractors and agencies</p></li><li><p style="min-height:1.5em">Have a pulse on design, crypto, and marketing trends</p></li></ul><h2>Requirements:</h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">5+ years designing across a range of styles and media — static, dynamic, and interactive</p></li><li><p style="min-height:1.5em">Familiarity with crypto and using dapps</p><