Performance Marketing - Google at Kalshi

<h2>What is Kalshi?</h2><p style="min-height:1.5em">Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.</p><p style="min-height:1.5em">We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Our vision: well… build the largest financial market on the planet.</p></li><li><p style="min-height:1.5em">Our mission: bring more truth to the world through the power of markets.</p></li></ul><p style="min-height:1.5em">Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.</p><h1>Role Roadmap</h1><p style="min-height:1.5em">User acquisition is one of the most important growth levers at Kalshi. As we continue to expand our customer base, Google has become a critical channel for reaching high-intent users and driving efficient growth. We believe that winning on paid acquisition requires relentless optimization, deep platform expertise, and a constant focus on improving performance.</p><p style="min-height:1.5em">You'll own the day-to-day management of Google campaigns, including budget allocation, bidding strategy, audience targeting, creative testing, and performance optimization. This role will be responsible for maximizing efficiency, identifying growth opportunities, and helping Kalshi scale one of its most important acquisition channels.</p><p style="min-height:1.5em"></p><h1>What You'll Do</h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own the day-to-day management of Google acquisition campaigns</p></li><li><p style="min-height:1.5em">Manage campaign budgets, bidding strategies, audience targeting, and optimization workflows</p></li><li><p style="min-height:1.5em">Continuously monitor and improve campaign performance to maximize efficiency and scale</p></li><li><p style="min-height:1.5em">Analyze performance data and identify opportunities to improve conversion rates, customer acquisition costs, and return on ad spend</p></li><li><p style="min-height:1.5em">Launch and manage testing initiatives across targeting, creative, bidding, and campaign structures</p></li><li><p style="min-height:1.5em">Partner closely with Growth, Creative, Analytics, and Product teams to improve acquisition performance</p></li><li><p style="min-height:1.5em">Develop reporting frameworks and performance insights that inform growth strategy</p></li><l