Marketing Manager LATAM at Rain Financial answer
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Job Description
<h2><strong>About the Company</strong></h2><p style="min-height:1.5em">Rain makes the next generation of payments possible across the globe. We’re a lean and mighty team of passionate builders and veteran founders. Our infrastructure makes stablecoins usable in the real-world by powering card transactions, cross-border payments, B2B purchases, remittances, and more. We partner with fintechs, neobanks, and institutions to help them launch solutions that are global, inclusive, and efficient. You will have the opportunity to deliver massive impact at a hypergrowth company that is funded by some of the top investors in fintech, crypto, and SaaS, including Sapphire Ventures, Norwest, Galaxy Ventures, Lightspeed, Khosla, and several more. If you’re curious, bold, and excited to help shape a borderless financial future, we’d love to talk.</p><p style="min-height:1.5em"></p><h2><strong>Our Ethos</strong></h2><p style="min-height:1.5em">We believe in an open and flat structure. You will be able to grow into the role that most aligns with your goals. Our team members at all levels have the freedom to explore ideas and impact the roadmap and vision of our company.</p><p style="min-height:1.5em"></p><h2><strong>About the Role</strong></h2><p style="min-height:1.5em">Rain is hiring a Marketing Manager — LATAM to localize and scale our go-to-market across Latin & South America. You’ll be the region’s first dedicated marketer, collaborating with BD and Global Marketing (NYC) to grow Rain’s partnerships with scaled crypto apps, neobanks, fintechs, and regional banks. This is a full-stack B2B role: you’ll refine target account lists, shape the narrative for the region, and run the mix—events, content, partner marketing, market-specific activations, product marketing/sales collateral, paid campaigns, and PR.</p><p style="min-height:1.5em">You’ll operate as an IC at first while building a foundation (competitive research, localized messaging, playbooks, and repeatable programs), with the possibility to hire specialized freelancers/agencies and full-time staff over time. You’ll collaborate closely with HQ (NYC) to keep the brand consistent, while tailoring for local realities.</p><p style="min-height:1.5em"></p><h2><strong>What You’ll Do</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Regional GTM & planning. Build the LATAM marketing plan tied to pipeline and revenue targets; define objectives, budgets, and quarterly calendars</p></li><li><p style="min-height:1.5em">Target account strategy. Partner with BD leadership to refine ICPs and named account lists; run ABM campaigns and outreach plays by segment (exchanges, neobanks, fintechs, banks)</p></li><li><p style="min-height:1.5em">Partner & field marketing. Design co-marketing with strategic partners (announcements, case studies, webinars, in-person events); equip BD with region-ready plays</p></li><li><p style="min-height:1.5em">Localization & product marketing. Translate