Marketing Lead, Product & Japan at Startale Labs

<h1><strong>Marketing Lead, Product & Japan</strong></h1> <p>Location: Tokyo, Japan (must be based in Japan)</p> <p>Reports to: Head of Marketing & Growth</p> <h2><strong>About Us</strong></h2> <p>In partnership with <strong>Sony and SBI</strong>, two of Japan's largest companies, we are building the infrastructure to bring the world onchain. Our product surface spans <strong>Soneium</strong> (an Ethereum L2 co-developed with Sony), <strong>Startale App</strong> (a consumer super-app and gateway to the onchain economy), <strong>Startale USD and JPYSC</strong> (a fully backed USD and Yen stablecoin), and <strong>Strium</strong> (a next-generation tokenized exchange). We are ~70 people, distributed across the world, including Tokyo, Singapore, and New York.</p> <h2><strong>Position Overview</strong></h2> <p>We are looking for a Marketing Lead who owns two things at once: <strong>global product marketing</strong> across the full Startale product stack, and <strong>leadership of the Japan market</strong>.</p> <p>On the product side, the scope is wide by design — consumer growth for Startale App, ecosystem marketing for Soneium, stablecoin adoption for USDSC/JPYSC, and go-to-market for Strium — for a global user base. You move seamlessly between campaigns for global users and targeted strategies for crypto-native audiences, keeping a cohesive product narrative across segments, ecosystems, and competitive landscapes.</p> <p>On the Japan side, you are the decision-maker for how Startale lands and grows in its home market. You build Startale's brand in Japan for two audiences — businesses (ToB) and the individual investors who use financial products inside Startale App — and you build and steward relationships with Japanese media and key stakeholders.</p> <p>You also operate at the intersection of marketing, regulation, and product: you understand the regulatory environment well enough to work directly with Legal, and you translate what that means into clear guidance for the Product team and into marketing the market can trust.</p> <p>You thrive in a highly cross-functional environment, working closely with Product, BD, and ecosystem partners to take initiatives from concept to launch. You start as an individual contributor and build a Japan marketing team over time as the work scales. This role reports to the Head of Marketing & Growth.</p> <h2><strong>What You'll Own</strong></h2> <p><strong>Global Product Marketing — Full Stack</strong></p> <p>Own product marketing across all four products for a global user base: positioning, messaging, launches, campaigns, and growth. Coordinate integrated campaigns across product