Lifecycle Marketing Manager at Kalshi

<h2>What is Kalshi?</h2><p style="min-height:1.5em">Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.</p><p style="min-height:1.5em">We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Our vision: well… build the largest financial market on the planet.</p></li><li><p style="min-height:1.5em">Our mission: bring more truth to the world through the power of markets.</p></li></ul><p style="min-height:1.5em">Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.</p><h1>Role Roadmap</h1><p style="min-height:1.5em">Lifecycle marketing is one of the most important levers for driving activation, engagement, retention, and resurrection across Kalshi's growing suite of products. As we expand into new businesses and serve increasingly diverse user segments, we need sophisticated lifecycle programs that deliver the right message to the right user at the right time.</p><p style="min-height:1.5em">This role will be responsible for building, launching, and optimizing lifecycle campaigns across email, push, in-app messaging, and other owned channels. You'll work closely with Product, Growth, and Data teams to identify opportunities, build personalized experiences, and create scalable systems that support long-term growth.</p><p style="min-height:1.5em"></p><h1>What You'll Do</h1><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Build, launch, and optimize email, push notification, and in-app messaging campaigns</p></li><li><p style="min-height:1.5em">Design customer journeys based on user behavior, acquisition source, lifecycle stage, and engagement patterns</p></li><li><p style="min-height:1.5em">Create lifecycle programs that drive activation, engagement, retention, resurrection, and monetization</p></li><li><p style="min-height:1.5em">Develop sophisticated segmentation strategies and personalized messaging frameworks</p></li><li><p style="min-height:1.5em">Analyze campaign performance and continuously optimize conversion and engagement metrics</p></li><li><p style="min-height:1.5em">Build automated customer journeys and scalable lifecycle infrastructure</p></li><li><p style="min-height:1.5em">Develop testing frameworks across messaging, timing, segmentation, and channel strategy</p></li><li><p style="min-height:1.5em">Identify gaps in