Lifecycle Marketing Manager at ConsenSys Software

<div class="content-intro"><p>Consensys is the leading blockchain and web3 software company. Founded by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum in 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem.</p> <p>The financial system is being rebuilt on open, programmable infrastructure, and Consensys is helping power that transition. From MetaMask, the platform trusted by tens of millions of users worldwide, to Linea, the only 100% proven zkEVM rollup and an emerging home for institutional ETH capital, Consensys builds products and infrastructure that enable users, developers, and institutions to participate in the next generation of the internet.</p> <p>Our mission is to unlock the collaborative power of communities by making the decentralized web universally easy to access, use, and build on.</p> <p>Joining Consensys means working with a fully remote, globally distributed team of technologists, designers, cryptographers, product thinkers, and researchers who are building the next layer of the internet. You'll be exposed to new ideas, emerging technologies, and complex challenges that push you to stay at the top of your game while helping scale products and infrastructure used by tens of millions of users and thousands of developers across the web3 ecosystem. You'll join a network of builders that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies.</p></div><p><strong>About the role</strong></p> <p>We are seeking a Lifecycle Marketing Manager to join our Growth Marketing team. In this role, you’ll be responsible for setting the strategy and executing on lifecycle campaigns across all Consensys products. You’ll look for opportunities to ensure we are bringing a level of personalization in our communication to our users such that every touch point is driving value for our customers and the business. </p> <p>The ideal candidate has a proven track record of taking projects from start to finish with deep experience leveraging customer data to inform their strategy. You’ve developed multiple lifecycle programs at scale, have conducted hundreds of A/B tests, and have even launched new lifecycle channels from the ground up. </p> <p> </p> <p><strong>What You’ll Do:</strong></p> <ul> <li>Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals,, etc)</li> <li>Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)</li> <li>Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the