Lifecycle Journey Manager, Retention at MoneyLion answer
Is this job still open?
GMI Jobs is currently showing this Lifecycle Journey Manager, Retention role at MoneyLion as an active listing from employer-controlled hiring sources. Always confirm final availability on the employer application page before applying.
How do I apply for this role?
Use the application link on this page to apply directly with MoneyLion. GMI Jobs keeps the canonical job page, company context, and market links together so candidates can compare before leaving the site.
What should I compare before applying?
Compare the role location USA - New York, NY, any listed pay signal, company profile, related crypto jobs, and salary context before applying. Listed pay signals are not guaranteed offers; confirm compensation with the employer.
Job Description
<p style="min-height:1.5em"><strong>About Gen</strong></p><p style="min-height:1.5em">At Gen (NASDAQ: GEN), an S&P 500 company, we strive to give everyone the power to explore our shared digital world freely and safely. We help shape the digital world to be a freer, fairer, and safer place through the application of science, technology, and human ingenuity, and we are looking for people who share our passion for contributing to a better online world. Gen safeguards hundreds of millions of people worldwide across Cybersecurity, Identity, and Financial Wellness - including through MoneyLion, our financial-wellness platform that helps people take control of their money and build a healthier financial life.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>About the team and the role</strong></p><p style="min-height:1.5em">You’ll be the dedicated owner of the Retention stage of MoneyLion’s user journey - the engine that turns a first monetization moment into a durable, repeat relationship. As a senior lifecycle journey manager, you own retention strategy, retention KPIs, and the end-to-end journeys that keep customers active and engaged across their lifecycle.</p><p style="min-height:1.5em">You’ll define the retention scoring and intervention logic that powers our AI decisioning, and partner with Product, Data, and Martech to prove incremental impact on retention and LTV. This is a senior individual-contributor role for someone who sets definitions and standards others adopt, and who is equally comfortable shaping strategy and shipping journeys.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>What you’ll do</strong></p><p style="min-height:1.5em">• Own end-to-end retention strategy and the primary KPI - Retention Rate, repeat monetization moments, D30/Dn retention, and churn.</p><p style="min-height:1.5em">• Define retention and churn scoring, triggers, and intervention logic; set the signals and guardrails the decisioning stack (Hightouch) acts on.</p><p style="min-height:1.5em">• Design reactivation, win-back, and engagement journeys, and build direct-deposit and habit stickiness.</p><p style="min-height:1.5em">• Build and launch in Iterable - increasingly via AI decisioning - owning QA, frequency, and suppressions.</p><p style="min-height:1.5em">• Design holdouts and read incrementality with Analytics to prove true retention lift, distinguishing it from compounded-cycle artifacts.</p><p style="min-height:1.5em">• Shape the loyalty and premium experience in partnership with PMM and Product.</p><p style="min-height:1.5em">• Own the numbers and the retention narrative for leadership, surfacing insights and clear next steps.</p><p style="min-height:1.5em">• Direct and supervise the AI agents that execute retention programs, and set their guardrails.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>What you’ll bring</strong></p><p style="min-height:1.5em">• 7–10+ years in lifecycle /