Lifecycle Journey Manager, Cross-Sell & Expansion at MoneyLion answer
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Job Description
<p style="min-height:1.5em"><strong>About Gen</strong></p><p style="min-height:1.5em">At Gen (NASDAQ: GEN), an S&P 500 company, we strive to give everyone the power to explore our shared digital world freely and safely. We help shape the digital world to be a freer, fairer, and safer place through the application of science, technology, and human ingenuity, and we are looking for people who share our passion for contributing to a better online world. Gen safeguards hundreds of millions of people worldwide across Cybersecurity, Identity, and Financial Wellness - including through MoneyLion, our financial-wellness platform that helps people take control of their money and build a healthier financial life.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>About the team and the role</strong></p><p style="min-height:1.5em">You’ll join MoneyLion’s Growth & Retention team and own the Cross-Sell & Expansion stage of the user journey - the moment a single-product user becomes a multi-product, high-value customer. Rather than running channel campaigns, you’ll operate as a lifecycle journey manager: you own the strategy, the KPI, and the end-to-end journey that grows product breadth and monetization depth across our portfolio.</p><p style="min-height:1.5em">You’ll work hand-in-hand with our AI decisioning stack - setting the objectives, signals, and guardrails it optimizes toward - while partnering with Product, Data, Creative, and Martech to design, launch, and prove the programs that expand customer value. This role blends strategy with hands-on execution and a strong analytical, experiment-driven mindset.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>What you’ll do</strong></p><p style="min-height:1.5em">• Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar (products per user, secondary-LOB adoption, expansion revenue).</p><p style="min-height:1.5em">• Design multi-product, multi-channel journeys - post-purchase upsell, marketplace and in-app offers, next-best-product - that move users into their second and third products.</p><p style="min-height:1.5em">• Define next-best-product and propensity logic with Data Science; set the signals, eligibility, and guardrails that the decisioning stack (AID / Hightouch) optimizes toward.</p><p style="min-height:1.5em">• Build and launch journeys in our lifecycle platform (Iterable) - workflow setup, audience configuration, suppressions, QA, and launch checks - increasingly orchestrated through AI decisioning.</p><p style="min-height:1.5em">• Run structured experiments (offers, timing, sequencing, channels) to grow breadth and depth without over-messaging.</p><p style="min-height:1.5em">• Partner with PMM on cross-sell value propositions and with LOB / partner teams on offer economics.</p><p style="min-height:1.5em">• Own the numbers - report on expansion KPIs, surface insights, and recommend concrete next steps based on data.</p>