Lead, Marketing Campaigns at Bitpanda answer
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Job Description
<div class="content-intro"><h4><strong>Who we are&nbsp;</strong></h4>
<p>We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.</p>
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<p>Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!</p>
<p>&nbsp;</p></div><h4>Your mission</h4>
<p>As Lead Marketing Campaigns, you will drive the vision and delivery of integrated marketing campaigns that strengthen customer engagement, brand relevance, and business growth. You will bring teams together around clear priorities, compelling messaging, and insight-led plans. You will champion a data-driven approach to continuously improve campaign impact and build scalable best practices.</p>
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<h4>What you’ll do</h4>
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<li><strong>Strategy and Execution:</strong> Lead the end-to-end development of integrated marketing campaigns, driving the vision for customer engagement and business growth.</li>
<li><strong>Cross-Functional Leadership:</strong> Orchestrate collaboration across diverse teams including Brand, Creative, CRM, Performance Marketing, Product Marketing, PR, and regional departments.</li>
<li><strong>Campaign Planning:</strong> Develop comprehensive campaign briefs, messaging frameworks, and go-to-market strategies to ensure clear priorities and compelling execution.</li>
<li><strong>Performance Optimization:</strong> Utilize a data-driven approach to monitor campaign success and implement optimizations based on key insights.</li>
<li><strong>Operations and Mentorship:</strong> Manage budgets, priorities, and stakeholder alignment while establishing best practices and mentoring team members.</li>
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<h4>Who you are</h4>
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