Head of Marketing at Anagram

<h3><strong>Role Overview</strong></h3><p style="min-height:1.5em">Anagram is a holding company that builds, consults, and invests in the crypto industry. We believe in deploying a combination of human and financial capital to innovate and create value.<br /><br />We’re looking for a passionate and data-driven Head of Marketing<strong> </strong>to help shape our online presence, branding, and go-to-market strategy for our holding company and its products. </p><p style="min-height:1.5em">We are builders and operators first and foremost, and are building a variety of products (learn more at <a target="_blank" rel="noopener noreferrer nofollow" href="https://blog.anagram.xyz/">https://blog.anagram.xyz/</a>). <br /><br />You’ll play a pivotal role in introducing our products to the world, and building a strong community, brand and userbase for them. This role requires a deep understanding of crypto trends, user behavior, and the ability to translate complex features into clear, compelling messaging.</p><p style="min-height:1.5em"></p><h3><strong>Responsibilities</strong></h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Brand: </strong>Review, develop, and manage brand identity and strategy for Anagram and the products that it builds</p></li><li><p style="min-height:1.5em"><strong>Comms</strong>: Manage comms for Anagram, as well as for products that Anagram launches</p></li><li><p style="min-height:1.5em"><strong>Go-to-Market (GTM):</strong> Plan and execute GTM strategies for new products Anagram builds</p></li><li><p style="min-height:1.5em"><strong>Positioning &amp; Messaging:</strong> Develop compelling positioning, and value propositions for different audiences (e.g., developers, retail users, institutions).</p></li><li><p style="min-height:1.5em"><strong>Content &amp; Collateral: </strong>Take ownership of creating core marketing assets including product explainers, website copy, one-pagers, blog posts, X posts, and presentations.</p></li><li><p style="min-height:1.5em"><strong>Analytics &amp; Optimization:</strong> Track performance of product marketing campaigns and optimize for reach, engagement, and conversion.</p></li></ul><p style="min-height:1.5em"></p><h3><strong>Requirements</strong></h3><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Diverse and generalist skill set focused on product marketing - with ability to manage broader marketing, comms, and brand</p></li><li><p style="min-height:1.5em">3+ years of product marketing experience ideally at a crypto-native company.</p></li><li><p style="min-height:1.5em">Deep understanding of the crypto technology, and ecosystems, with personal or professional experience using crypto-native products. Strong grasp on the unique nature of Product Marketing in the crypto industry.</p></li><li><p style="min-height:1.5em">Experience working across the full marketing funnel — from awareness to retention.</p></li><li><p style="min-height:1.5em">Familiarity with commu