Head of Content (Remote - Work from Anywhere) at Xapo Bank answer
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Job Description
<div class="content-intro"><h2 style="text-align: left;">Work from anywhere, impact everywhere&nbsp;</h2>
<p>Diversity is at the heart of who we are at Xapo Bank. <br>We’re a fully distributed team of over 160 Xapiens that work remotely from 50+ countries around the world.</p>
<p>Our beginning: A world that enjoys economic freedom and wealth protection,no matter where you live or who is running your country.<br>To achieve that, we search the world for the best people for the job. <br>We work hard, think globally, and inspire each other to learn and grow. <br>We are committed to changing the way things are done.</p>
<p style="text-align: left;"><span style="font-weight: 500;">Although we are headquartered in Gibraltar, this is a full time, 100% remote position&nbsp;<br></span><span style="font-weight: 500;">Work from anywhere!</span></p></div><h2>Position overview</h2>
<p>We are looking for a Head of Content to own content as a measurable acquisition and engagement channel, not a brand exercise. You will be accountable for the numbers: organic traffic and search ranking growth, content-attributed sign-ups, engagement rates across channels, and the output cadence of the team. <br><br>You will run the content function operationally — planning, producing, and distributing content across web, social, email, and video — while ensuring tone and editorial quality stay consistent with Xapo's brand at scale.</p>
<p>&nbsp;</p>
<h2>Responsibilities</h2>
<ul>
<li><strong>Own content-driven acquisition metrics</strong><br>Take direct accountability for content's contribution to new member acquisition — organic traffic, conversion rate from content to sign-up, and cost-per-acquisition via organic/content channels — and report against targets monthly.<br><br></li>
<li><strong>Run SEO as a measured discipline</strong><br>Own keyword ranking position, organic search traffic growth, and domain authority targets, with a documented plan to move them.<br><br></li>
<li><strong>Manage output and consistency at scale</strong><br>Set and hold the team to a defined content production cadence (e.g. number of pieces per channel per month) via a managed content calendar, with editorial QA on accuracy, tone, and brand compliance.<br><br></li>
<li><strong>Lead and develop the content team<br></strong>Line-manage and performance-manage content creators and editors, with clear individual output and quality targets, removing single-person dependencies on any one channel or content type.<br><br></li>
<li><strong>Drive channel-specific engagement<br></