Growth Workflow Specialist, Organic Growth at Kraken

<h1><strong>Building the Future of Open Finance</strong><br /></h1><p style="min-height:1.5em">Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.</p><p style="min-height:1.5em"><br />Before you apply, we encourage you to explore our <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.kraken.com/culture"><u>culture page</u></a> to understand what drives us and how we work.</p><h2><strong>The team</strong></h2><p style="min-height:1.5em">Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em">Organic growth is being rebuilt. Traditional SEO is being disrupted by AI driven answer engines that synthesize information directly rather than listing links. AEO (Answer Engine Optimization) is the emerging frontier, optimizing for LLM visibility, ensuring your brand and products appear in AI generated answers, and building content systems that earn organic presence in a world where the algorithm is an intelligence, not just a crawler.</p><p style="min-height:1.5em">As Growth Workflow Specialist (Organic Growth), you will automate and scale the organic growth engine. Working closely with our organic growth strategy lead, you translate SEO and AEO strategy into automated workflows, content brief generation pipelines, LLM visibility monitoring, content deployment automation, competitor gap analysis, and more. You are the person who takes what the strategist knows and makes it run at the speed and scale that only automation enables.</p><p style="min-height:1.5em">While your primary focus is organic search and content distribution, you will also contribute to automating other growth levers, including CRO content, onboarding copy, geo localized content workflows, and other growth surfaces, as the engine expands. The systems thinking transfers across every growth function.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em"><strong>The opportunity</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Build and maintain the organic growth automation pipeline, from keyword and visibility signal ingestion to content brief generation to CMS deployment</p></li><li><p style="min-height:1.5em">Work with the organic growth strategy lead to translate SEO/AEO strategy into workflow specs the build team can implement</p></li><li><p style="min-height:1.5em">Monitor LLM visibility across priority topics, products,