Growth Marketing Manager (Japan/Asia) at Startale Labs

<h1>Growth Marketing Manager (Japan/Asia)</h1> <p>Location: Tokyo, Japan (must be based in Japan)</p> <p>Reports to: Head of Marketing & Growth</p> <h2>About Startale</h2> <p>Startale Group is a Japan-born global startup in onchain finance (Web3/blockchain), on a mission to build the next civilization by bringing the world onchain. We're vertically integrated by design — the chain (Soneium, our Ethereum L2 with Sony Block Solutions Labs; Strium with SBI), the currency (JPYSC stablecoin), onchain finance infrastructure, and the consumer super-app that ties it together, Startale App.</p> <p>- Raised ~¥10B (~$65M) in Series A from Sony, SBI and others<br>- Startale App: 210,000 monthly users<br>- At WebX (July 2026) we announced Startale OFK (onchain finance infrastructure) and the Visa-enabled Startale Card<br>- ~65 people across 20 nationalities; English is our working language</p> <p>The world is moving from paper to online to onchain. We're building the products that make that shift usable for everyone — and Startale App is where real users meet it.</p> <h2>About the Role</h2> <p>We're hiring a Growth Marketing Manager to own how Startale App reaches, converts, and keeps users. This is a product-growth role, not a communications or PR role: you live in the funnel, the experiments, and the metrics. You'll take products and features to market, grow the user base, and turn user insight into marketing that moves numbers.</p> <p>Startale App is early — recently launched, growing fast, and aimed at millions of users and, beyond that, hundreds of millions. You'll help build the growth engine from an early stage.</p> <h2>What You'll Do</h2> <p>Product Go-to-Market<br>- Own go-to-market strategy for Startale App launches and feature releases — positioning, messaging, and the value users actually feel.<br>- Coordinate launches across Product, Design, and Community into one coherent moment.<br>- Produce the launch plan, the assets, and the user-facing communications.</p> <p>Growth Marketing<br>- Run acquisition, activation, engagement, and retention across organic, community, and paid channels.<br>- Partner with Product to sharpen onboarding and the end-to-end user journey.<br>- Find the leverage points across the lifecycle and push conversion up, continuously.<br>- Design and run experiments and A/B tests, and let the results decide.</p> <p>Product Marketing<br>- Turn technical product updates into content users understand and act on — landing pages, blog, email, social, in-app and announcement copy.<br>- Run competitive research and user insight to keep positioning sharp.</p> <p>Analytics & Experimentation<br>- Measure launch and campaign performance against product g