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Job Description
About Coinflow Coinflow is the next-generation payment service provider revolutionizing global financial infrastructure with stablecoins, AI-driven fraud prevention, and instant settlement. Coinflow enables businesses to grow faster with instant settlement, fraud & chargeback indemnity, global pay-ins, multi-currency FX, and unified payouts. Founded in 2023, the company serves marketplaces, fintechs, remittance providers, gaming platforms, and ecommerce merchants worldwide. Since our seed round in 2024, we’ve achieved 23x revenue growth and scaled to multi-billion-dollar annual transaction volume. In response to this growth, Coinflow announced a $25M Series A in October 2025—led by Pantera Capital, CMT Digital, Coinbase Ventures, Jump Crypto, and Reciprocal Ventures—accelerating our mission to power the world’s fastest-moving businesses with innovative, reliable global payments. Coinflow is proudly headquartered in Chicago, IL. Learn more at coinflow.cash . Role Overview Coinflow's marketing function is small, fast, and already driving real pipeline — a multi-voice content engine, a packed events calendar, and a growing inbound motion built from scratch over the past year. We now need someone to own the growth layer on top of it: turning our brand and content momentum into repeatable, measurable pipeline. This is a builder's role, not a maintainer's. You'll own outbound campaign activation, design and run growth experiments end-to-end, and tighten the loop between marketing spend and qualified pipeline. You'll work shoulder-to-shoulder with the Head of Marketing, Revenue, and Partnerships to find what works, kill what doesn't, and scale what does. Plainly: you'll be the person who takes Coinflow to its next level of growth, running the tests and iterations that turn what's working into scalable, sustainable pipeline, and expanding our reach into new verticals and audiences as we grow. Key Responsibilities Own outbound campaign activation end-to-end — audience, offer, channel, creative, follow-up — partnering closely with Revenue and the SDR function. Design and run growth experiments across paid, email, LinkedIn, events, and lifecycle channels, with clear hypotheses and fast iteration based on results. Own pipeline metrics — qualified leads, meetings booked, cost per qualified lead, marketing-attributed pipeline — and report on them consistently. Go beyond surface-level analytics: dig into the data to find the “why” behind performance, and use AI tools to visualize and communicate those insights clearly to leadership. Build and optimize the demand funnel — landing pages, conversion paths, forms, nurture sequences — to turn traffic into qualified pipeline. Manage paid acquisition and retargeting where it earns its place, prioritizing measurable ROI over reach. Partner with content and SEO to convert organic momentum into pipeline. Maintain clean attribution across campaigns (UTM discipline, CRM hygiene in Attio, analytics in PostHog). Test new