Go-to-Market (GTM) Manager (Japan/Asia) at Startale Labs

<h1>Go-to-Market (GTM) Manager (Japan/Asia)</h1> <p>Location: Tokyo, Japan (must be based in Japan)</p> <p>Reports to: Head of Marketing & Growth</p> <h2>About Startale</h2> <p>Startale Group is a Japan-born global startup in onchain finance (Web3/blockchain), on a mission to build the next civilization by bringing the world onchain. We're vertically integrated by design — the chain (Soneium, our Ethereum L2 with Sony Block Solutions Labs; Strium with SBI), the currency (JPYSC stablecoin), onchain finance infrastructure, and the consumer super-app that ties it together, Startale App.</p> <ul> <li>Raised ~¥10B (~$65M) in Series A from Sony, SBI and others</li> <li>Startale App: 210,000 monthly users</li> <li>At WebX (July 2026) we announced Startale OFK (onchain finance infrastructure) and the Visa-enabled Startale Card</li> <li>~65 people across 20 nationalities; English is our working language</li> </ul> <p>The world is moving from paper to online to onchain. We're building the products that make that shift usable for everyone — and Startale App is where real users meet it.</p> <h2>About the Role</h2> <p>We're hiring a Go-to-Market (GTM) Manager to own how Startale App reaches, converts, and keeps users. This is a product-growth role, not a communications or PR role: you live in the funnel, the experiments, and the metrics. You'll take payments products and features to market, decide who they reach first and what makes them stick, and help create onchain financial products that people use every day. </p> <p>Startale App is early, growing fast, and aimed at millions of users. You'll help build the growth engine from an early stage.</p> <p>Priorities shift with the market and with regulation, and you will often be directly involved in choosing what a good strategy looks like. In your first six months you might:</p> <ul> <li>Identify core regions for Startale App to expand in.</li> <li>Plan and run various product launches such as the Startale Card in Japan and other key markets</li> <li>Have a firm understanding of demand and needs of users in core regions, and provide product optimisation feedback to drive onboarding and conversion.</li> <li>Run a campaign tied to a real spending moment, and measure impact against company OKRs.</li> </ul> <h2>What You'll Do</h2> <h3>Payments & Card Growth</h3> <ul> <li>Drive adoption of the Visa-enabled Startale Card: acquisition, activation, first transaction, and repeat usage.</li> <li>Grow stablecoin payments and on- and off-ramp usage, and treat conversion at each step as a number you own.</li> <li>Build campaigns around real spending moments, including yen-dollar se