Global VP Marketing/CMO at CoinMarketCap
Company: CoinMarketCap
Location: Global
Type: FULL_TIME
Job Description
<div>Responsibilities:</div><div>1.Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team</div><div>2. Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis</div><div>3. Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite </div><div>4. Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem</div><div>5. Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets</div><div>6. Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web</div><div><br></div><div>Requirements:</div><div>1. 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function</div><div>2. Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation</div><div>3. Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels</div><div>4. Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes</div><div>5. Strong project management capability and detail orientation</div><div>6. Experience growing passionate user or developer communities in order to catalyze market adoption of technologies</div><div>7. Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles </div><div>8. A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations</div><div>9. Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures</div>
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