Executive Social Media Manager at Grayscale

<div class="content-intro"><p>Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.</p> <p>Our platform spans the full spectrum of institutional-grade solutions—from single-asset exposures to diversified and thematic strategies—with a goal of providing every investor with access to the hyper-expanding digital asset universe.  Our firm offers a rare combination of decades of traditional finance work experience and digital asset leadership that brings an institutional mindset to the maturing digital asset industry. This convergence of capabilities positions us to deliver investment solutions and client experiences that are both institutionally robust and technologically advanced, which we believe offers a competitive edge that is difficult to replicate.</p> <p>We’re proud of our deep crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.</p></div><p><strong>Position Summary:</strong></p> <p>Grayscale is seeking an Executive Social Media Manager to build and scale the digital presence of our CEO and Leadership Team. This role sits at the intersection of executive communications, social strategy, and thought leadership development, responsible for shaping how our leaders show up online and how Grayscale’s voice reaches key audiences across platforms. This role reports into the Head of Social at Grayscale.</p> <p>You will partner closely with Communications, Social, Product, Research, Marketing, and our external creative agencies to translate business priorities into compelling executive content. This is a hands-on writing, interviewing, and storytelling role: extracting insights from leaders, crafting their digital voice, and designing long-term persona strategies across LinkedIn, X, and emerging executive channels.</p> <p><strong>Responsibilities:</strong></p> <ul> <li>Manage digital presence for CEO and key leadership team members by developing clear persona frameworks (voice, themes, cadence) that align with broader Social and communications strategy on X and LinkedIn. </li> <li>Translate business priorities, product themes, and market narratives into executive content that meaningfully increases clarity, relevance, and engagement across platforms.</li> <li>Partner with external social agencies to create and execute scalable executive visibility programs, ensuring output meets Grayscale’s quality and timeliness standards.</li> <li>Serve as the primary creator for executive channels, consistently producing posts that accurately reflect each leader’s tone, leadership style, and strategic objectives.</li> <li>I