Director of Social Media at Ava Labs

<p style="min-height:1.5em">Looking to join a world-class blockchain development team? Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche. The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build permissionless networks. Ava Labs is redefining the way people create value with Web3. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform.</p><p style="min-height:1.5em"><strong>Director of Social Media </strong><br /><strong>Location: </strong>East Coast (NYC Preferred)</p><p style="min-height:1.5em">We are looking for an exceptional Director of Social Media to lead Avalanche’s brand presence across all owned channels and shape how the world perceives Avalanche. This is a senior individual contributor and people management role that sits within the Marketing organization, reporting to the SVP of Marketing.</p><p style="min-height:1.5em">The ideal candidate brings a rare combination: deep hands-on experience in crypto and institutional marketing alongside proven experience communicating to institutional audiences such as financial services, fintech, or enterprise technology. You understand how to speak credibly to both the DeFi power user and the institutional investor — and you can craft content that resonates with both.</p><p style="min-height:1.5em">This role requires someone who is highly creative, self-sufficient with production tools, and passionate about building in public. You will own our voice and move fast.</p><p style="min-height:1.5em"></p><h1><strong>Key Responsibilities</strong></h1><h2><strong>Channel Ownership &amp; Strategy</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Own and drive strategy for all Ava Labs social channels: Twitter/X, LinkedIn, YouTube, TikTok, and Instagram</p></li><li><p style="min-height:1.5em">Develop and execute platform-specific content calendars aligned to product launches, ecosystem milestones, and market moments</p></li><li><p style="min-height:1.5em">Grow audience, engagement, and brand affinity across all platforms with a data-driven approach</p></li></ul><h2><strong>Executive Social Media Support</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Proactively surface timely tweet recommendations and reactive commentary opportunities aligned with industry conversations</p></li></ul><h2><strong>Team Leadership</strong></h2><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Directly manage and mentor a team of 1, setting clear goals and career development priorities</p></li><li><p style="min-height:1.5em">Serve as the senior social voice within the Marketing org, collaborating cross-functionally with PR/Communications, Content, Partner Marketing, Events, and BD teams</p></li><li><p style="min-heigh