Frequently asked questions
Is this job still open?
GMI Jobs is currently showing this Director, Marketplaces & Ecommerce role at Aura Finance as an active listing from employer-controlled hiring sources. Always confirm final availability on the employer application page before applying.
How do I apply for this role?
Use the application link on this page to apply directly with Aura Finance. GMI Jobs keeps the canonical job page, company context, and market links together so candidates can compare before leaving the site.
What should I compare before applying?
Compare the role location New York City, San Francisco, any listed pay signal, company profile, related crypto jobs, and salary context before applying. Listed pay signals are not guaranteed offers; confirm compensation with the employer.
Job Description
<p>Aura was founded by two early Twitter software engineers who wanted to take what they knew about social connections and create a way for families to come together around their best memories. The combination of seamless sharing across a smartphone app and a beautiful digital frame resonated, and Aura is now used by millions of families with more than 1 billion photos shared in 2025 alone. What is known as the best digital picture frame by Wirecutter has always been about something more ambitious: a private, trusted platform for connection with your close loved ones. Aura is now available in thousands of leading retail stores across North America and Europe.</p> <h3><strong>About the Role</strong></h3> <p>As Director of E-commerce, you own the post-click experience on <a href="http://aurafames.com">auraframes.com</a> and Amazon marketplace experience. From the moment a shopper lands on the site to the moment they convert (and come back), you are responsible for turning traffic into revenue.</p> <p>This is a high-ownership role on our Amazon 3P experience, Shopify-powered storefront, and other marketplaces. You will lead conversion rate optimization, site merchandising, and the on-site customer journey, partnering closely with paid media, lifecycle, brand, and product to make auraframes.com the best place to buy an Aura.</p> <h3><strong>What You'll Own</strong></h3> <ul> <li>Own the marketplace strategy across Amazon and emerging channels, balancing profitable growth, brand presentation, operational excellence, and channel expansion.</li> <li>Own the full funnel from landing to purchase. Build and run a continuous testing roadmap, across landing pages, PDPs, cart, and checkout and build a mature CRO discipline. Set the agenda for what we test, why, and how we measure lift.</li> <li>Manage product presentation, bundling, pricing display, and promotional execution on-site. Translate seasonal moments (Back to School, holiday, gifting) into compelling on-site experiences.</li> <li>Own page speed, navigation, search, and the overall usability of the storefront. Reduce friction at every step.</li> <li>Lead our Shopify storefront roadmap, including theme, apps, and integrations. Partner with engineering and agencies as needed.</li> <li>Own e-commerce revenue targets, forecast site performance, and report on the metrics that drive the channel.</li> <li>Work with paid media to align landing experiences to campaigns, with lifecycle to convert and retain, and with brand to keep the storefront on-message.</li> <li>Develop a point of view on assortment, bundling, pricing architecture, and merchandising that maximizes conversion, AOV, and profitability</li> <li>Drive personalization across the storefront using customer behavior, merchandising, an