Demand Generation Lead at Talos

<h1><strong>Institutional Fabric for the Digital Asset Market</strong></h1><p style="min-height:1.5em">Founded in 2018, Talos provides institutional-grade trading technology for the global digital asset market, powering many of the major players in the crypto ecosystem. Our mission is clear: to advance the mass adoption of digital assets by seamlessly connecting institutions to the digital asset ecosystem. We are committed to building the most innovative and trusted platform in the world, supporting the entire trading lifecycle.</p><p style="min-height:1.5em">At Talos, you’ll find an environment that champions kindness and respect, values diverse perspectives, and upholds inclusivity at every turn. We believe every member of our team brings invaluable insights and abilities that drive Talos forward. In our pursuit of excellence, we foster a culture of trust, integrity, collaboration, and mutual growth.</p><p style="min-height:1.5em">We are a tight-knit yet globally distributed team of highly experienced engineers and business leaders, with hubs in New York, London, Singapore, and Cyprus. You’ll be part of a hybrid-friendly environment where your unique talents and insights will play a crucial role in building something extraordinary.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><h1><strong>Demand Generation Lead</strong></h1><p style="min-height:1.5em">Talos sells complex infrastructure to institutional financial services buyers – heads of trading, CTOs, COOs, and heads of digital assets at global banks, prime brokers, asset managers, and retail brokerage platforms. These are long sales cycles with multiple stakeholders, and buyers respond to credibility and relevance more than volume.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em">The Demand Generation Lead will own the full funnel – from building awareness through thought leadership campaigns and audience-specific advertising, to capturing interest with high-conversion gated assets like playbooks, RFP kits, and demo content, to nurturing prospects through segmented email sequences and intelligent retargeting, through to delivering qualified leads to the sales team with the context and scoring logic they need to convert. The role sits at the intersection of campaign strategy, channel execution, content organization, and sales collaboration – translating Talos’s product positioning into targeted programs, and converting market signals into timed, relevant outreach.</p><div style="min-height:1.2em;margin-top:0;margin-bottom:0"> </div><p style="min-height:1.5em">This is a high-agency role. There is no established playbook to inherit – you will build one. You’ll identify the highest-leverage programs, make the case for them, execute without waiting for direction, and hold yourself accountable to pipeline outcomes. Much of what you accomplish will depend on influence rather than authority: getting content, design, and sales ali