Creative Lead at Unto Labs

About Unto Labs Unto Labs is a team of low-level engineers pushing distributed systems to the physical limits of modern hardware. We're building the next generation of blockchain technology, from core consensus primitives to performance-tuned networking stacks, on commodity servers. About the Role We're seeking a Creative Lead to define how Unto Labs shows up in the world. You will own the full creative stack, including brand narrative, messaging, motion, design systems, and campaign strategy. Translate deeply technical infrastructure into work that resonates emotionally and drives compelling messaging. Collaborate at the intersection of product, engineering, and go-to-market to build the creative function from scratch. Create content for both developers and mainstream users while positioning Unto Labs as both a serious infrastructure provider and a distinct consumer brand. The ideal candidate has experience creating memorable and innovative creative work for high-craft brands or technology-focused organizations, with personal projects that demonstrate a consistent passion for building and storytelling. You have experience shaping messaging for deeply technical products and communicating to a broad audience. Responsibilities Define and evolve Unto Labs' brand identity, visual language, messaging, and creative direction across all channels Lead the development and refinement of core brand messaging for key audiences across developer, partner, and mainstream user communities Design and deliver campaign creative for product launches, developer events, and ecosystem milestones Build design systems and templates that scale across web, social, print, and event collateral Translate complex technical concepts, such as consensus protocols, cryptography, and distributed systems, into compelling and understandable visual and narrative stories for non-technical audiences Collaborate closely with engineers and product leads to highlight the story behind what we're building Lead creative efforts for press and major launches, coordinating visuals, messaging, copy, and multimedia for maximum impact Qualifications 5+ years in a creative role spanning brand, messaging, and multimedia, ideally at a technology company or creative studio Experience shaping stories and messaging for highly technical products to both developer and mainstream audiences Proven ability to build a brand's visual and messaging identity from early stage Active side projects, personal creative work, or independent practice Proficient in modern design tools (Figma, After Effects, Premiere, or similar) Comfortable operating in ambiguity and moving quickly at a startup Nice to Have Experience in video production, such as concepting, shooting, editing Experience in graphic and motion design for brands, campaigns, and editorial Portfolio demonstrating range: brand campaigns, video, motion graphics, and editorial design Why Join Us? Shape a brand from zero at the frontier of distributed systems, th